The Accountability Gap: Why Fitness Tech Alone Isn’t Enough

We’re more health-aware than ever. Breakthroughs in longevity science, data from wearables like Apple Watch, Fitbit, and Garmin, plus endless inspiration on social media should make consistent exercise easier than ever. Yet today, over half of American adults still struggle to exercise three times a week - falling into the same cycle of starting, stalling, and stopping.

Why? A few things…

Data Overload, No Insight
Wearables bombard us with stats—heart rate, steps, sleep—but raw data alone doesn’t drive behavior. It overwhelms.

Instant Gratification
The real competitor to your fitness journey isn’t another app - it’s the snooze button, another Netflix episode, or one more scroll. These habits offer instant rewards. Fitness takes time to show results. Without real consequences, it’s easy to say, “I’ll start tomorrow.”

We’re Social, but Increasingly Isolated
The average American spends seven hours a day on screens. We're also more physically disconnected than ever from the people who could keep us accountable - think college friends, relatives in other cities, even workout partners. Without real-time social pressure, it’s easy to stay quiet about your struggles.

There’s still a stigma around admitting you need help with fitness. We help you break free from that.

Introducing Goals: Real Accountability, Real Change

Goals isn’t just another tracker. It’s designed to close the accountability gap - using behavioral science, financial commitment, and social support to make consistency automatic.

We use proven psychology to make doing the hard thing easier - until it becomes habit.

The Bottom Line
If you’re tired of apps that watch but don’t intervene, tired of letting good intentions fade, and ready to break the cycle - goals is your solution. It’s built for people who know they can do better and just need the right structure to make it stick.

Turn “I should” into “I did.”

Join us—and experience how committing together changes everything.